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Integrating Social Media Monitoring with Business Functions: Marketing
An effective Social Media Monitoring plan enables organizations to better plan, execute and measure their marketing activities. Why Should Marketers Monitor Social Media? “Marketers that have spent the...
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The Enterprise Social Media Command Center: Processes
A consistent, well-planned social media engagement strategy is no longer optional in today’s market, with hundreds of millions of people readily voicing their opinions for or against products and...
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The Three Major Demographics for Online Marketers (Part 3): The Importance of...
In the third and final installment of the ‘Three Major Demographics for Online Marketers’ series, the Position² research team looked at the importance of marketing to women and how brands can benefit...
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Measuring Crucial Marketing Metrics – Part 1
Measuring your marketing campaigns is as necessary as strategizing and executing them well. If you don’t, you may just go on running a fruitless campaign. Campaign metric measurements also let you know...
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Snapping Up Leads through Your Business Blog
B2B companies that blog actively generate 67% more leads per month!! That’s something isn’t it? So, how do you join this group? Easy! We’ll tell you what you need to do: Utilize Available Space Your...
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Understanding Predictive Analytics- [Infographic]
Predictive analytics has been gaining momentum as a tool that supports business objectives with respect to sales, marketing, customer support and finance. Check out this infographic to know more about...
View ArticleFacebook “Like” Button goes Mobile
Facebook has come up with yet another update wherein the ubiquitous “Like” button will now be available for Android and iOS mobile apps too. This has got the digital marketers quite excited since now...
View ArticleMaking The Most Of Marketing Databases
Among B2B marketers some will call Big Data the “next hype” while others will simply revere it for being a demigod of the digital world. One thing is for sure: before too long terms like ‘predictive...
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